The Importance of Communication in the Turnaround of SAS Essay

The Importance of Communication in the Turnaround of SAS Definition of communication Communication is the exchange of messages between peoples for the purpose of achieving common meaning. Or it can define as the process by which information is exchanged and understood by two or more people. A fundamental of principles communication is that the symbols the sender uses to communicate messages must have essentially the same meaning in both the sender’s and receiver’s minds. Purpose of communication People communicate with each other in order to get the messages they need, and utilize them for the further use, but what’s business communication different from general communication. It’s not just getting message for uses, but data involving in operating the tasks as well. The purpose of communication can be divided into specific purpose as follow: - To convey information: - To explain the nature and implications for the business: - To establish rules for dealing with different situations: - To stimulate action: - To create relationships between the members of the organization: - To form collective decisions and render them generally acceptable: - To instruct: instruction manual for operating a computer: - To evaluate: performance appraisal records: - To meet human and cultural needs: Communication breakdown You can never assume that the message in your mind will be perfectly transmitted to your receiver. We need to identify different patterns of communications and we need to draw conclusions about the most and the least effective patterns of communication, and report their evaluation to avoid misunderstanding. Communication breakdown happens when the recipient don’t receive the meaning of the message or interpret the message as the different meaning from what sender tries to encode. Communication breakdown can be seen from absences of decoding from the recipient. Factors of communication breakdown: - Physical distraction : it happens when something bother the communication and lead recipient or sender from transferring the information. Example: when someone is talking to you and suddenly your cell phone ring. - Different channel/medium: Sender should choose the appropriate channel/ medium to assure that the information could be reach by the recipient. This involves adjusting the channel/ medium with ... ...!† thus Carlzon reinforces both verbally and nonverbal that he really means what it says in the red book. Furthermore, top management is willing to support the front line. To celebrate the initial turnaround, Carlzon sent every one of the 20,000 employees a gold wristwatch. Since then, major efforts to communicate with employees have helped SAS earn an international reputation for good service. As the success of SAS, I’ve suggested that good communication and associated interpersonal processes in organizations are important ingredients of organizational effectiveness. Although effective communication is critical to all management functions, it is particularly vital to the leading function because it provides a necessary conduit for efforts to interact with and influence others. Carlzon uses communication and interpersonal processes well to nurture SAS unique culture. Thus, effective communication between individuals or within a group is the element that can lead the company go through the crisis and to the brightness. It is also the basis for the company to implement the compatible and harmony environment and enhance its productive force among the industries.