International Management Essay Example | Topics and Well Written Essays - 500 words

International Management - Essay Example The key opinion/position or argument of the author is that it is essential for EU to take advantage of the potential opportunities of the Southeast Asian region if they are to maintain their global trading power. Therefore EU has to strengthen its linkages with the region to counter the regionalism taking place. He argues that those firms placed within the Southeast Asian region in the form of Multinational operations, International Joint ventures and other forms of FDI, stands to gain favourably from the opportunities emerging from the regionalization process taking place in this part of the world economy. It is him opinion that by taking advantage of the simultaneous drives of these nations to attract FDI ventures that target outward bound export activities, EU firms can capitalize on these trends of regionalism. Southeast Asian region is growing at an average rate of 7.2% compared to 2.4% of EU and these growth markets offer high potential. The techno industrial capabilities of the countries in the region have developed to match those of the EU countries. Countries such as Australia and USA are benefiting form the regionalism taking place through its linkages to the region in terms of APEC and will benefit from the overlapping member relationships of APEC and ASEAN. Those EU firms that have achieved the â€Å"insider† status by locating themselves within the region has benefited by being able to compete effectively not only in the host country market but in export activities to all other nations in the region, compared to outsider firms in EU as well as other nations in pacific rim and USA. If EU firms are to take advantage of the impact of regionalism, by countering negativities and maximising opportunities, they can do so by locating themselves within the region, especially the Sub Regional Economic Zones which operate on interlinked business relationships. Although